Those days, we visit two Disney companies, originally, I thought they are one company and different department. However, because of the culture difference and history of Disney land, Disney Resort is not directly in charge of Disney land, which is impressive me a lot. Tokyo Disney corporation is really different compare with US Disney. Their major customer is adult women which is children and family in US. Because of the different major customers, Tokyo Disney opened a new type merchandise shop in order to meet the needs of adult women. We saw a video in Tokyo Disney, the adult women said they love the shop so much and this shop is different compare to other Disney shop in Japan and I heard when the shop came out, some customer come to the shop from 500 miles away. This shows a big success for Disney did some localization work when they in a different culture.
For Disney Land, the Disney Resort cooperate with a local company called Oriental Land Company which bought the land and built the Disney Land, they are the runner of Disney Land. This fact impressive me, I thought Disney Land are all owned by Disney. However, because of some history and local company can helped Disney to know well the local market. This is a big success for Disney, right now they have a large market share in Japan.
Following the case study we did, and the Coca-Cola I talked with my Uncle, I found the localization is really important for a global company, not matter those companies I mentioned or KFC and McDonald in different part of world. This helped me build a idea of how international companies doing business in different culture. I this would help me in my future career.
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